We use a wide range of media and PR tools to convey the brand message in every media platform.

At Prime PR and Media Consultants, we believe that public relations and branding are most effective when words and images make emotional connections. We think outside the box. We create programs tailored to meet each company’s specific needs, challenges and opportunities. We offer expert counsel and communication strategies, reflecting the essence of each brand’s objective and personality. The result? Brands are catapulted to new heights and industries transformed.

Advertisement does not alone popularise a product. PR complements advertising in today’s scene of integrated marketing. ‘Earned’ or ‘free media’ created through PR — stories appearing in newspapers, magazines, TV programs and on websites — bolster ‘paid media’ or advertisements and extend third-party validation.

PR is a way to effectively connect to the public through innovative campaigns. We target key audiences with comprehensive, coordinated campaigns to influence public opinion on everything from public policy issues to corporate marketing and branding. Our objective is to win – be it garnering support for a corporate merger or mobilizing opinion about a challenging public policy objective. We help our clients shift the views of the general public, from crafting the strategy to executing the approach. To achieve results, we partner with organizations of all kinds and engage with communities— large and small, physical and virtual.

With a team having long experience in the national print and electronic media, we will give you a media plan that strikes the right chord with the media. Experience counts when you draft a media plan. We will give you an action plan that includes making the best story, developing a simple but hard- hitting content and a time-bound project to enter in to a meaningful relationship with the media. PR goes beyond sending press releases. A well-researched PR plan complements existing marketing plans of the clients.

Prime’s USP is our ability to develop the best of content for our clients thanks to the expertise of our in-house writers in offering press releases and features. We know what will make it to the print and electronic me We have newsroom-style content hubs, where writers, editors and videographers produce relevant content in the moment. Content is king. If the story is not told well or brand skillfully positioned, the business may lose opportunities.
We create content that will compel audiences to action.

Social media elevates companies to new heights. With thousands of media houses and journalists hooked on to Facebook and Twitter, connecting online is the fastest and best route to improve the media visibility of a venture. We have a dedicated team of young professionals offering the best social media solutions and content to the clients. They seed and syndicate content across various channels, targeted blogs and the media. We measure the impact by analyzing traffic patterns and lead generation results. The strategy is periodically revised to achieve optimal performance.

To keep business growth sustainable, the CEO’s reputation and the corporate image of the executive team need to be managed. The CEO should address the public through different platforms, be accessible to the media, address press conferences and be active in the local community. We help develop the CEO as a brand and determine the optimal frequency for the CEO to appear in the media. We increase his or her rhetorical and media competence. We plan and partner with corporate teams in doing these effectively.

We identify and build brands out of celebrities, make them brand ambassadors, and get them maximum exposure in the media. We focus on the specific needs of the client. We ensure personal service and direction to everyone we represent. We help clients earn money while they sleep through short and long-term contracts and endorsements. We handle every aspect of a contract including negotiations and payment. Celebrity endorsements build strong, customer-oriented brands.

We use high-reach marketing and brand- building tools. Our packages include mailing e-brochures and promos to a large number of professionals in our mailing list, tapping the social media effectively, getting stories about the movie, its cast and crew in the print and electronic media, promotion of trailers and songs, and creating a vibrant online publicity platform.

Publicity complements advertisements and promos to ensure a movie’s success. It drives sales. Research shows publicity can make consumers pay attention to an ad as much as three times faster than when advertising does not have PR support.

In an ever-growing digital media space, where consumers have endless choices over entertainment, shopping and social interaction, we ensure that communications are personalized and tailored for individual preferences.

We analyse buyer behaviour to make audience-winning strategies that increase online revenue. We develop strategies to help clients acquire new customers by integrating Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, content and more. For SEO, we deliver campaigns to keep our clients stay ahead amid Google's updates. In keyword research, we find every possible query customers might look for. For PPC, we carry out media research and assess keywords and networks. We find what content may excite audiences.

We will help you look forward and backwards from the future on how to check a crisis in the media. Bad press cannot be stopped but it can be tackled effectively by intervention through experienced PR professionals having deep connections in the industry. We believe that success is based on the ability to anticipate and prepare for a crisis, and devising the right strategies to react to it. We help our clients plan for potential crisis communications scenarios, execute crisis campaigns and handle opposition when necessary.